The Little Website That Could, part one.
Google. The very name strikes fear into the hearts of men. In the world of search engines, Google rules.
Of course, there are lesser perils, and many of them, but none can compare to the utter might and terrible magnificence of Google.
So, how to tame the beast? Well, when it comes to real estate web pages, quite a bit, it turns out. I've had my site, www.MankatoHomesOnline.com, and running for a few years, and am only now finding that I consistently come up on the first search results page on Google (and several other engines) for search terms I think are important.
I started with a template site. That means the whole site is initially exactly like everyone else's sites, with the same content, same pictures, same everything. So the first thing is to put unique content onto your site. Using the WYSIWYG (What You See Is What You Get) editor, I changed much of the universal content page to my own, cutting stuff here and adding more ther. That was a start. Next I created my own content pages describing the different towns and neighborhoods in and around Mankato.
Why? To bring Mankato home buyers and Mankato home sellers closer together.
(To be continued.)